Why does a fitness trainer need Youtube? What can this platform offer to him that other social networks can’t? To understand how appropriate it’s to use Youtube to create and promote a personal brand, as well as to increase your earnings, we will first need to find out what Youtube is, then look at the numbers and statistical indicators and, on this basis, come to the conclusion how much use of this service is appropriate.
First of all, Youtube is a video hosting service, that is, a website that allows you to upload and store your video materials. Any user can upload their videos here, as well as view others, rate them, leave comments, subscribe and more. Here you can find any content in video format. These are films, programs, clips, trailers, blogs, lessons, presentations and much more. In other words, everything that can be filmed on a video can be found here.
In order for you to understand how popular Youtube is in the world, I will provide some statistical information. Over 400 hours of video uploaded to Youtube every minute. More than 1 billion people watch Youtube every month around the world, what totals in over 6 billion views of video content. By the volume of traffic, this is the second largest search engine in the world after Google. The service is presented in almost 90 countries and translated into more than 70 languages of the world. At the moment, Youtube has already overtaken and continues to overtake many popular television channels.
Progression of the platform
Youtube initially allowed you to upload videos only in the quality of 240×320 pixels. In 2008, the ability to watch videos in high quality mode was added, which allowed uploading videos already in the format of 480×360 pixels. At the end of the same 2008, the ability to upload HD video in 720p format was added. In 2009, developers added support of 1080p, and in 2010 – support of video in 4K quality, which made it possible to view video in 4096×3072 pixels. Not so long ago, in 2015, developers added support of the 8K quality – 7680×4320 pixels.
As for the sound formats and other characteristics, in its initial version, Youtube allowed you to watch video only with an aspect ratio of 4:3, with mono sound in MP3 format and a speed of 24 frames per second. Since 2008, developers have gradually switched to more advanced codecs, compression formats, and in addition to better sound quality, they also introduced support of wide aspect ratio of 16:9, and also added support of playing video at a speed of 60 frames per second. In 2015, it became possible to view panoramic videos shot with a special camera, during which you can independently rotate it 360 degrees.
Why all this technical information is important? In order for you to understand that Youtube allows you to independently create and publish high-quality content in high resolution with excellent sound that people can watch on literally any device. Youtube is constantly evolving and progressing, creating, introducing and connecting all new features and capabilities to make it easier, faster and more comfortable both for video creators and viewers.
Youtube defeats TV
Every year more and more people use this service. Its main trump cards are simplicity and accessibility. In order to create your own content you don’t need a television studio, a dozen expensive cameras and a whole team of cameramen and editors. We’ll talk about what you need to have in order to create your content later, but for now I’ll just say that simplicity and accessibility allows literally anyone to declare about themselves, who you are, what you do and what’s your message to people.
Also a huge plus of Youtube is the involvement of the audience. You can not only watch what you want, but also you can evaluate the content, share it with friends, leave your comments, subscribe to channels and much more, which, by the sum of the factors, doesn’t just push the primitive TV to the background, but actually just liquidates need in it. You can watch Youtube from any device, whether stationary or mobile: from a computer, desktop, laptop, tablet, smart phone, and even from the TV if it has an Internet connection.
Nowadays many television companies are sounding the alarm and are trying with all their might to keep the audience of viewers. Following the trend, they also go to the Internet and create their own channels on Youtube, which only strengthens its position comparing to classical television broadcasting. An adult solvent audience goes to Youtube, large advertisers goes to Youtube, TV show ratings are falling, people goes to the Internet for video content.
Why Youtube is so popular
Since watching video in our minds is tightly connected with television, as the one and only mean of broadcasting, Youtube as a new broadcasting format is exatly the opposite to television . The answer to the question about the popularity of Youtube can be formulated as follows: TV allows you to watch, but Youtube allows you to participate. If you don’t like what you see on TV, you either switch the channel or turn it off. That’s all. In Youtube, you firstly decide for yourself what to watch and when, secondly you can upload your own content, thirdly you can actively participate in discussions and evaluation of any materials.
That’s why people are watching less TV and are increasingly moving to the Internet. And we are talking not only and not so much about the older generation, but about youth, the younger generation, which by 2020 will make up about 40% of the consumer market. We are talking about those who were born already in the era of the emergence and active development of the Internet, that is, approximately after 1995. They filter information very fast, quickly delve into all the trends, know what’s relevant now, easily switch between sources of information and can decide fast which of them are useful and which are not. They can no longer imagine their life without the Internet. They are your potential customers.
So, we have two factors that we can operate to draw the appropriate conclusions. The first factor is Youtube, which is gradually and methodically becoming both the most popular platform for publishing and watching videos, and the second largest search engine in the world. The second factor is the younger generation, which cannot imagine their life without the Internet, who are always looking for something in it, and since, as we have already found out, Youtube is also a search engine, more and more people are looking for information exactly there. And the conclusion, I think, you can make by yourself – you definitely must be there.
Why does a fitness trainer need Youtube
Of course, many of you already know what Youtube is. Someone watches it every day and is subscribed to some information or entertainment channels. But I suggest you consider this platform not from the point of view of consuming other people’s content, but from the point of view of creating your own. The fact is that each of you is a unique carrier of information in a particular area. As a fitness trainer, you already have knowledge at this stage that you simply must share with others. And Youtube is just the platform that is designed for this.
For a fitness trainer, the strategy of working in Youtube is that you can use it as your own marketing platform in order to attract the attention of potential customers which you can convert into present ones. Your task is to create high-quality, that is, unique, useful and interesting content, gather an audience of loyal subscribers around you and sell them your goods or services. This can be personal training, training programs, nutrition programs, your methodological literature, sports nutrition, consultations, clothes, calendars with nutrition tips, literally anything.
Youtube is not just a platform for entertainment intended to watch the late night shows, listen to music and have fun. This is a full-fledged marketing platform for creating, promoting and scaling your business, including your personal brand. You can create your own channel, choose the theme, start shooting and publish the video just for testing, to see what happens, how it goes, whether the audience likes it and so on. But anyway, over time, with due effort, your channel will somehow grow into a separate business, for which you will have to spend time, in which you will have to invest money and which, like any other business, sooner or later will begin to bring you money.
In order to make business, you no longer need to have a large budget or take a loan from a bank, look for and rent a place, purchase equipment, hire employees and maintain complicated accountancy. You only need a laptop, a camera, an Internet connection, and most importantly, an idea. That is the understanding of what, when, where and how you will talk about in your videos. Well, since you as a fitness trainer already have highly specialized knowledge in your field, then it’s pretty obvious that you have already chosen the topic.
Whatever you do, or whatever direction of fitness classes you lead, whatever products you sell, each of you can create a channel and develop your own marketing platform that will constantly generate traffic for you, and traffic is your potential customers. Demonstrate your expertise through Youtube, show people that you are well versed in a given topic and thereby attract more customers for your business, to your online store or to your personal trainings.
Author – Felix Palmer