How to use Youtube? In order for your presence in this media network in one form or another to benefit you, you must first clearly understand what, for whom and in what format you plan to shoot. In contrast to other social networks, applications and microblogs, Youtube has its own specific rules for publishing content and interacting with viewers. We will talk about how to use Youtube in order to attract attention and arouse interest.
In the previous article “Why does a fitness trainer need Youtube” I talked about why this media platform is so popular, why it’s gradually winning and replacing the TV, and also for what purpose it can be used by the fitness trainer. Now, since we already know that Youtube is your personal instrument of broadcasting and influencing your target audience, that is, your potential customers, it’s time to figure out what is the main component of success.
How to use Youtube
Everything is fundamentally simple here. The main component of success is quality content. Unique, useful and interesting, the one that is proper for you. First of all, you should think about what valuable and useful you can give your viewers? Secondly, you must answer the question – how will you do it again and again, in each new release? From here we make two logical conclusions. First, you need to choose a broadcasting format. Second – you need to choose a topic.
And if the topic is more or less unambiguous – that’s all that applies to the fitness industry, bodybuilding, training, competitions, nutrition, and so on, then you need to choose the broadcasting formats thoroughly in order to pick the most convenient one for yourself. We’ll start with the formats and then we will deal with what methods of shooting video are and what software and equipment are needed for this.
The formats of video content
- Educational videos. You can talk about how to correctly build the training process, how to calculate the right nutrition in calories, how to correctly recover, how to maintain motivation and more. In the training videos, you give people knowledge and share your experience. You act as a mentor who talks about what, how and when to do.
- Selling videos. In them you can talk about your products or services. About who you are, what you do, what services you provide, how much these services cost and why people should contact you. You can advertise and sell your training programs, nutrition programs, personal training, teaching materials, books, video courses and so on.
- News. You can talk about the latest equipment for fitness and bodybuilding. About what the most popular conferences or seminars have just passed or are planned to be held. You can talk about performing athletes, and what place they took. About fitness clubs that have opened in your area, that is, about any news from the world of fitness.
- Advices. You can build your videos around the wording – how to. Advise how to do cardio properly, how to combine exercises in training, how to better take energy shakes, how to better prepare for competitions and so on. Talk about how or with help of what you can optimize, improve or speed up the process of achieving the goals.
- Reviews. You can review upcoming or past events in your industry – where it will take place, who’s involved, how much does it cost, etc. You can take some product and unpack it on the camera, study, compare and describe the experience of use. You can use some service and record on the camera both the process of use and the final result.
- Lifestyle. You can shoot videos about how and where you live, how you exercise, how you travel, what events you attend, and so on. This is a fairly popular video format, since the life of a person demonstrating a lifestyle is a kind of series that is interesting to watch from one episode to another, but only if your life is interesting and full of events.
Of course, there’s also a great amount of subspecies of each type, as well as individual genres, such as life hacks, vines, DIY and not only, but you should understand that if your task is to use Youtube as a platform for business, you should choose such type of broadcasting that which will reflect and confirm your expertise in the field of fitness, which means that you need to build on the educational type of videos with slight deviations to entertainment, news, tips or lifestyle.
The ways of shooting
Let’s conditionally divide the ways of shooting content in two directions: with a person in the frame and without a person in the frame. The first method is perfect for those who are not primarily afraid to speak in front of the camera or already have a certain shooting experience. Since your task is to choose the method that is most convenient for you, you need to understand how the shooting process generally takes place and what the final result will look like. And if with the classic shooting of a person in the frame, everything is quite unambiguous and expected, then the methods of shooting video without a person in the frame need to be described separately.
- Recording video from the screen. This way of recording will require you to have installed software, such as Fraps, Bandicam, Camtasia Studio or ScreenFlow. By recording a screen image, you can tell and show how to purchase your training course, how to book a place on a fitness tour, how to subscribe to a mail out, how to listen and download your podcasts and more.
- Record based on a podcast. If you have a recorded dictated podcast, you can overlay it either on a static picture, or on several photos, or on a cyclically repeating .gif animation, or on the corresponding video sequence and upload it on Youtube. You can record, store and publish podcasts on suitable podcast terminals such as SoundCloud or Libsyn, for example.
- Screencast recording. Screencast is a video based on a presentation with a voiceover. As a rule, ready-made articles are the basis for a screencast. You can either break them into slides or leave them in the original version and simply flip through them with a mouse click. Presentations are most often created in programs such as Microsoft PowerPoint or, for example, Prezi.
- Recording of the slide show. You can collect a certain number of photos using standard editing tools, add a voiceover and nice music, or you can use the animoto.com website where you can upload your photo gallery, choose one of the suggested templates, overlay the music and get a ready slide show, which then could be recorded with help of screen capturing software.
- Recording of the animation. One of the most visually attractive and at the same time not at all easy ways to record video is to create cartoons. And there are also two ways. Or, if you have the appropriate skills, draw everything by yourself and shoot it on camera, or you can use the special websites such as commoncraft.com, sellamations.com or goanimate.com.
Equipment and software
At this stage, you already know what you can shoot and how you can shoot it, but three more questions remain open – what to shoot, where to edit and how to render, that is, convert a bunch of chopped and glued material into one beautiful video file? Well, let me answer these three questions in turn.
- Shooting. To shoot with a person in the frame, you need a camera, microphone and a couple of softboxes. For shooting video without a person in the frame you need only special software and, if necessary, a microphone for recording voice. Video can be recorded literally on any device that shoots in HD, from a smartphone to a GoPro action camera. The microphone can be used either on-camera or lavalier, but not built-in. If you shoot video in motion, record sound from the microphone to the recorder. If you shoot static video, you can connect the microphone directly to the computer. If you’re shooting indoors, it is advisable to purchase a pair of softboxes with a LED lamps.
- Editing. For cutting, editing and visualization, you can use both simple and free programs, such as iMovie for Mac OS or Windows Movie Maker for Windows, and complex, multifunctional packages, such as Pinnacle Studio, Sony Vegas, Final Cut pro or Adobe Premiere. These programs are the most popular in their segment and certainly require some time to master. However, once you figure out how it works, in the future it will not be difficult for you to master new, more complex installation methods. Often, by the way, people give the recorded materials to specialists who will make editing and visualization for you.
- Rendering. The process of visualization of the final material is quite voracious in relation to computer resources and requires a rather productive system. Of course, the editor’s speed and visualization speed are also affected by the quality of the video. It’s recommended to shoot with a quality of 720p. If you want to render video in this resolution comfortably and quickly, the minimum comfortable assembly will be a processor at the Intel Core i3 2.4 GHz level (or its analogs), 4GB DDR3 RAM, a discrete graphics card of the AMD Radeon HD7650 1Gb level and a 500+ GB hard drive for storing footage.
All you need to create and start your channel on Youtube is to choose a topic, what you will talk about and choose a broadcasting format – how you will convey your ideas to the viewer. The rest is purely technical issues: which camera to choose, which microphone to use, where to shoot, which lighting to use, and so on.
The most important thing on Youtube is to be unique, and give the viewer something that others don’t give, or give it in a slightly different format than others do. It’s important to share your knowledge, your experience and thereby help people solve their questions or problems. As I said at the beginning, you should strive to create unique, useful and interesting content and you will always find your audience of viewers and loyal subscribers, who can then become your customers.
Author – Felix Palmer