How to use social networks? The question is quite logical and justified by the fact that many people use social networks, and only a few benefits from them. First of all, you need to understand that social networks work for you only when you work for them. Also, keep in mind that not all content that you post will be attractive to others. In this article we will talk about how to use social networks properly so they could bring you benefits.
Now almost everybody uses social networks, from schoolchildren to old people, from small clerks to senior corporate executives and so on. In the Internet era, the flow of information is so great, and there are so many sources of information that if you want to learn at least a tenth of it, you have to quickly switch between these sources of information. If you want to know how to use social networks, you first need to understand how people on the Internet think and act.
This article is a logical continuation of the topic of how an ordinary employee of a fitness club, primarily a fitness trainer, can use the advantages of social networks to increase their earnings. In the first part, “Why does a fitness trainer need social media”, I talked about the potential that social networks store and what opportunities they open up for a fitness trainer. In this part I will talk about how to use social networks so that you can use them to unleash your potential, become famous and make more money.
How to use social networks
According to scientific research, the volume of attention of a person who actively uses the Internet and primarily social networks is reduced to about eight seconds. Under the volume of attention here means how much time a person spends on average to assess how interesting and useful for him a particular source of information is. Eight seconds! That’s all you can count on before the brain of a visitor of your site or social page will give him the command to stay on the page or leave it.
What does all of this mean? Each social network is a very, very competitive environment in which wins only those who can stand out, catch the eye and be seen. Here only the brightest covers, the loudest advertisements, the most unusual products and services win, since it is only they that attract the attention of potential buyers.
If you’re able to interest a visitor of your page, it means that you’re on a horse! 1) You attract more attention, which means that you find potential customers faster; 2) People give you preference, your existing customer base expands, thus potential customers trust you more; 3) Now you can systematically increase the cost of your goods and services.
Keep in mind that you may have a great and unique product or service, but no one will buy anything from you until they know about your existence. That is what social networks exist for. Want to learn how to use social networks properly so the people could find out about you? – You need to follow the following nine rules.
Rule #1. Either budget or talent
In order to succeed in social networks, that is, to be noticed first, you have two options – either to have and spend a huge advertising budget, or to be extremely talented in something. This means that if you don’t clever enough, absolutely boring and tedious person, you will only be noticed if you invest a lot of money in advertising and promotion. On the other hand, if you don’t have any money, as well as the opportunity to advertise yourself, the only way out to be noticed is either to have some talent or to be an expert in some field.
Rule #2. Platform doesn’t matter
Very often you can hear the reasoning on which social network is more popular, has more functions and offers more features. But in fact, this is not a matter of paramount importance. Before you start using social networks, you need to decide what you will say and publish. You don’t need to go on the social network if you have nothing to say, if you don’t have any useful knowledge or skills, and if you have nothing to give or nothing to help people. Think about how you can be useful to people.
Rule #3. What makes you unique
Brainstorm and answer the following six questions: 1) Your goods or services. How does your offer differ from competitors? 2) Your principles. What values and high goals lead you? 3) Your actions. How do you carry out your plans? 4) Your culture. How do you work and communicate with your customers? 5) Your story. How did you become who you are at the moment? 6) Your goal. Why do you do what you do? Brainstorming results will help you determine how you differ from your competitors.
Rule #4. Be active in social networks
You can use social networks to share information from other sources. Leave comments under popular posts in large communities, so you will become visible. Repost interesting entries on your page. Post links to interesting articles, websites or channels on your wall along with your comments. Your thoughts on one or another account increase your significance, especially if you give your expert assessment in comments or publications or leave links to your pages and materials.
Rule #5. Always use call to action
Publish such materials that will encourage visitors to your social page, site or channel to do something. For example – “Add to my friends list”, “leave your likes and comments”, “subscribe to my channel”, “share with friends”, “turn on notifications” and so on. If you also want to teach your potential clients how to use social networks correctly, encourage them to take action. The more your materials have likes, reposts and comments, the more popular their author becomes.
Rule #6. Take a bet on the emotions
Any person is guided by the following three emotions: fear, need and hope. 1) Fear. What are your potential customers afraid of – become fat, not to get in shape or to lose the competition? 2) Need. What do your potential customers need – proper nutrition, exercises or motivation? 3) Hope. What are your potential customers hoping to – build muscle, to lose weight or become stronger? Since everything that causes emotions attracts attention and interest, it is recommended to use social networks in this way.
Rule #7. You need to be persistent
You need to understand that if you want to be visible, you need to constantly work on the content. It is not enough to repost someone else content. You should also systematically generate your own unique content, which will also distinguish you from others and confirm your expertise as a specialist. To use social networks correctly means first of all to popularize yourself, your brand and your services, in order to convert subscribers into customers. This in turn requires constant and painstaking work.
Rule #8. Be smart and creative
In order to be interesting, it’s not necessary to reinvent the bicycle, it’s enough just to offer the same thing, but somehow differently. 1) Learn to foresee or distinguish the upward trends in the fitness industry; 2) Take over the experience of those who act outside the box and unusual; 3) Express an authoritative opinion on various controversial topics; 4) Offer extraordinary problem-solving methods; 5) Offer customers such goods or services that no one else offers. Be not like everyone else and people will definitely pay attention to you.
Rule #9. Stand out or forget about it
Do you want to develop your social networks every day? Are you ready to constantly explore, learn and unfold something new, that you can share with your subscribers? Don’t you afraid to kick out from Olympus all those experts already existing in your industry? If you don’t want, are not ready or afraid, then it’s better not to waste your time, effort and money to figure out how to use social networks. If you are not ready to compete, fight for leadership and defend your point of view, do some other useful stuff.
Let’s summarize the topic. Get down to earth and realize that social networks perfectly exist without you. They don’t need another user who will do the same thing that everyone else does. But they definitely need opinion leaders. Those who can create, not just copy or imitate, but who can generate unique content and help people in one way or another.
It doesn’t matter what task you face – how to use social networks for personal purposes or how to use social networks for business, for dating, for establishing new business contacts or in some other way. In fact, what really matters is what particular experience you have, what unique observations and conclusions you draw from your work, what advices and advanced solutions you can give to people to make their lives better and not only. Create unique, interesting and useful publications that people will pay attention to and share with friends. And remember – you have only eight seconds.
Author – Felix Palmer