Why does a fitness trainer need Twitter? To answer this question, we first need to figure out how this microblog differs from other social networks. Why is it so popular in its niche, what functions does it have and what opportunities does it provide to people? How can a user, and first of all a fitness trainer, use this microblog to create, develop and promote his own business and personal brand? Let’s figure it out.
To begin with, Twitter is a free social network for exchanging short messages in a blog format. This format of creating short publications led to the fact that people began to call Twitter – microblog. Its history began in 2006 and initially, Twitter was conceived as an application for exchanging short messages within a small group of users. In 2010, the developers added the ability to view video and photo materials in the application. In 2015, the application integrated the ability to create and view so-called “moments” that allow you to publish current events in life, moments or stories. In 2016, it became possible to add online broadcasts through a separate streaming service – Periscope. In 2017, the maximum message size was increased from the usual 140 to 280 characters.
A year after its creation, more than five thousand tweets per day were published on the platform. In 2008, this figure exceeded 300 thousand. In 2009, reached 2.5 million tweets per day. By 2010, that number had grown to around 50 million tweets per day. In 2017, the registered user audience reached 328 million.
The secret of popularity of Twitter
The secret of Twitter’s popularity actually lies on the surface and consists in human nature itself, in the will and desire to communicate with other people. We always strive to recognize, evaluate and compare, and for this we need to constantly communicate, exchange opinions, share ideas, express our point of view and not only. But Twitter wouldn’t be a special social network if it didn’t have some personal distinctive feature, and it, as I said a little earlier, is the limited volume of publication, which you must put in 280 characters.
Originally developed as a communication service, Twitter had to answer only one question – “What are you doing now?”. Since, as we have already found out, people like to follow other people, the answer to just one question has given rise to the effect of a snowball. The more people registered in the microblog and wrote what they are doing now, the more people have an interest in finding it out. This format of broadcasting and exchange of information was simple, original and interesting to literally everyone.
However, over time, the developers decided to go even further and changed the question “What are you doing now?” To “What’s new?”. Having maximally disclosed and at the same time reduced the question itself, they significantly expanded the topic of publications to a literally unlimited list of topics. And having expanded the message limit from the initial 140 to 280 characters, they made Twitter even more interesting and attractive for a wide mass of users.
Why does a fitness trainer need Twitter
Of course, if you want to make your twitter account themed, you need to work on the content, that is, most of your tweets, if not all, should be dedicated to specific sports and fitness topics. The advantage of maintaining an expert microblog for a fitness trainer is that you publish useful and interesting information for subscribers, which encourages them to follow you, retweet your posts and recommend you to their friends. In order to attract new subscribers and keep the present ones, it’s necessary to adhere to the following recommendations:
- Write competently, beautifully and interestingly. As I said above, you are very limited in the volume of characters, which means that in order to convey your thoughts to the followers, your posts must be intriguing, mysterious, challenging and generally creative enough to provide information for thought, but at the same time don’t disclose the topic completely.
- Write about various events. About where you were, what you saw, what impressions you received, how it affected you, your professional skills or your horizons. For example, write about the last seminar you attended, what benefits you have gained for yourself and how it will affect your earnings? Write about what happens to you every day.
- Write about funny and curious situations. Tell the last joke that you liked. Tell about how you got into an awkward situation at work, in public transport, at the airport or at the train station. Tell about funny situations that your acquaintances told you, clients whom you personally train or your work colleagues.
- Write about fitness industry news. What’s new in the fitness world? What new equipment went on sale? What new directions of training are relevant today? What new fitness clubs are going to open or have already opened in your region and how do they differ from competitors? Write about everything new that is happening in the industry.
- Write your thoughts or opinions. Feel free to express your thoughts and your point of view on the account of any events that happen to you or around you. You, as a specialist in your field, are a carrier of unique experience and knowledge, which means that your point of view already has a certain weight, and you simply have to share with people what you are thinking about.
- Share interesting links. Everything that may be of interest to you may also interest your subscribers. These can be links to various thematic articles about training, nutrition, recovery, motivation, goal setting and more. These can be links to sites, channels, interest groups, including links to specific people on the Internet.
- Publish your own unique content. Besides the fact that you can share other people’s articles, videos or podcasts, you must also remember to publish your own. In order to influence people and confirm your expertise in a given field of activity, it’s necessary to create your own unique content.
- Engage subscribers in the interaction. In every possible way, encourage your present or potential subscribers to be active in your account. Use call to action. Talk about signing up for you, putting likes, making retweets and writing comments. The more active your audience, the more popular you become.
As you can see, in order to maintain the interest of present subscribers (or followers) and increase the growth of new ones, the content you publish should be as diverse as possible. Try not to go exclusively to the scientific or academic presentation of dry information. This is good for a thematic site that focuses solely on one topic, but for microblogging, including your near-sports life, and in order to arouse the interest of a wide audience, it should be diverse, filled with events and impressions.
What else you need to know about Twitter
Since you can literally write about anything on Twitter, like on any other social network, you should always carefully think through all your publications in advance. Don’t rush to tweet, think in advance what you want to say, what you want to leave unsaid, what you want to hide, what you want to hint at and what call to action you want to convey to your subscribers.
This is important because new publications are immediately displayed in the general stream of tweets, and if you change your mind about making a tweet and want to delete it, remember that it could already be noticed, read and even retweeted. This is the first reason why you need to competently and wisely approach the creation of publications. The second reason is that publications are indexed very quickly by search engines, so even if you delete a tweet, it could already get in the index of Google or Yandex and in the search results will give a link to you as the author of publication.
As you know, brevity is the sister of talent. Twitter stands out among other social networks precisely because it forces you to put a maximum of meaning into a minimum of text. These are the rules of the game. It was the lack of the ability to create long and massive publications that made Twitter so simple and easy to use.
Of course, when starting to use Twitter, at first it’s hard to get used to the fact that your thoughts need to be stacked in a limited number of characters, but this also is a plus. Twitter teaches you to be creative and inventive. If you want to use it, it will require some skill and effort, but remember that more than 300 million users use Twitter all over the world, and among them there are certainly your potential customers. And that means you also must be there.
Author – Felix Palmer