Why does a fitness trainer need social media? Or rather, what can they give to a fitness trainer, both at the current moment and in the long term? Why it is worth spending time on social media, if you can spend it on conducting additional trainings and make more money? In fact, over time, social networks become more and more integrated into our lives, as they have a huge number of advantages far beyond the usual means of communication. Today we will try to understand how a trainer can turn these benefits for himself.
Social networks should be perceived as a kind of phenomenon that allows you to learn in a few minutes everything about everything and even about everybody. This is a kind of mass media, or rather, a means of mass information exchange, since, unlike the radio or television, it allows not only to receive information, but also to create and share it. Like the mass media, social networks are a powerful means of influencing both the general public and target audiences of viewers, listeners and readers, who are often called followers in the framework of these social networks. The main advantage of social networks as a means of mass information exchange is their accessibility, since anyone can be a model, a leader, a blogger, an interviewer and anybody else, if this person is an expert in his field.
Thus, the benefits of social networks become obvious for a fitness trainer. Using them as a means of influencing the target audience, he can use them to gather around him potential customers, business partners, or just new friends, who then also often become either customers or partners. Talking about themselves, about the nature of their activities, about professional achievements, about the achievements of their clients and not only, the fitness trainer creates an information field that increases people’s interest in a healthy lifestyle and thus develops the fitness industry, by involving more and more customers in it.
Why does a fitness trainer need social media
Acting as a source of information, a trainer through social media can interact with his audience. He can read their comments, advices and react to them in order to improve the quality of services provided or to find new opportunities for earnings. As you already understood, social media directly affect earnings. For a fitness trainer, clients are money. The presence and activity in social networks allow him by demonstrating his expertise, to gather around him an interested audience, which can then be converted into customers.
Now ask yourself next few questions. How does social media work for you right now? What can be interesting for your potential customers? How do you interact with your existing customers? And if you don’t have an account yet, then what’s keeping you from being present and active on social media? As you may have guessed, these questions are aimed at understanding the fact that social media can give you a significant advantage, not using which would be blasphemous towards yourself.
Fitness trainer must be in the internet
Over time, social media are becoming more and more part of our life, and now they are such an everyday thing that before buying something from you, people will first look for information about you on the Internet and first of all in social networks. At first, you should appear there long before the first customer purchases your product or service. Keep in mind that before a potential customer turns to you, he will already know about you literally everything that interests him, including your reputation.
Now let’s take a look where on the Internet you will be searched for, and by what parameters you will be evaluated.
- Presence in social platforms (Facebook, Instagram, Twitter)
- Presence in media networks (YouTube, Vimeo, Dailymotion)
- Presence of the website (Landing page, shop, blog)
- Search engine ranking (Google, Yandex, Yahoo)
- Reputation in the Internet (customer reviews)
What to do right now
If you are already slowly starting to wake up and realize that the fast train called “Social Networks”, packed with your potential customers is rushing past, here are some recommendations on what you can do right now.
- Start by analyzing rivals. See who in your profession is present on social networks. First of all, pay attention to your inner circle – colleagues in the club where you working. Find out if they have accounts, what content they post on their pages, whether they run their blog or channel, how popular or known they are (number of friends, followers, subscribers), how active their audience is (comments, likes, reposts) how they interact with them (responses to comments) and whether they interact at all.
- Chat with your customers. Find out from them what content they need or may be interested in. In other words, find out what information they consider valuable enough either to spend their time on it (read, watch, listen), or to buy it by a paid mailing list or subscription. Find out and determine for yourself how well you understand this topic in order to make publications (posts) or to produce paid content on an ongoing basis. Do what will be in demand (or what is already in demand) and people will follow you.
- Stay tuned for current trends. Simply put – try to keep your finger on the pulse. All the time, keep an eye on what is now relevant in your industry, what new equipment appears on the market, which trends are becoming more or less popular, what the public is most interested in, and so on. Also, watch how social networks themselves change over time, how people’s behavior changes in them, what new functions developers add to their applications, and if possible, use these innovations for your own purposes.
Now let’s imagine that you have an account on at least one social network. How do you use it to your advantage? Most likely, at the moment you are using it exclusively for reading news feeds, you are also subscribed to some thematic sports communities and occasionally communicate with friends. That is, when asked about the benefits of a page on a social network, you will most likely answer that it doesn’t bring any material benefit at the moment.
If you are interested in having a page in a social network work for you, let’s first see what you are probably doing wrong at the moment. Analyze the content that you already have on the page. If your albums contain only photos or videos from a party, a family holiday or a vacation at sea, but there is nothing that confirms your qualifications, experience or knowledge as a fitness trainer – this is the number one mistake. If you post music, jokes and food pictures on your page, but nothing that would apply to your professional activity – this is mistake number two. If your page doesn’t describe your key competencies, achievements, merits and contacts – this is mistake number three. Put your page in order. If you want it to work for you, convert it from personal to business.
As soon as your personal page becomes business page, and as soon as you start posting content that your existing clients (whom you train in the club) find interesting, they will start to leave likes, write comments and repost your publications. They will start talking about you, they will advise you to friends and acquaintances, and in this way you will be able to attract the attention of new, potential clients who are outside your usual circle of contacts. In other words, you can interest those who previously didn’t even know about your existence.
Such a business page will allow you to conduct a dialogue with subscribers. You can send them business proposals, publish thematic photos or photo reports, conduct polls, advise on training, nutrition, recovery, motivation and so on. However, keep in mind that the people themselves will not be the first to reach you. This means that behind the page you need to constantly monitor and make publications not once a month, but at least a couple of times a week. Content must be unique, interesting and informative.
- Unique content should not be copied from somewhere. At least, it should be edited and supplemented with your thoughts or recommendations. As a maximum, it is better to make personal publications.
- Interesting content should not repeat what is already known. You should understand the importance of diversity, which means that even old but remastered topics will be perceived as something new.
- Cognitive content should carry a certain semantic load. People should find your publications useful. What you publish should somehow teach or give particular tools for solving problems.
When making publications, comply these three rules and over time, the audience of your subscribers will expand.
Social networks at one time simply appeared and began to change this world. They were before you and most likely will be after you. You may also have lived beautifully without them, but times change and to keep up with them, you need to change yourself. Today I told and, with examples, explained why the fitness trainer needs social networks and how he can benefit from them. Now, the question of using social networks or not is no longer relevant. The only important question, if you are not using them yet, is only how soon you will begin to do so. And I just want to add that the sooner you start, the faster you get the result.
Author – Felix Palmer