Secrets of the job of a fitness trainer are, by and large, conclusions drawn on the basis of fails and mistakes made on the own experience. Some of them create difficulties, others help on the path to financial well-being and building a career. Both are seemingly obvious, but nevertheless, if you are just taking your first steps in the profession of a fitness trainer, most likely you don’t know about them. So get ready, now we will fill this gap.
Secrets of the job of a fitness trainer
First of all, according to the established tradition, I remind you that this article is a logical continuation of a series of articles about the profession of a fitness trainer. For the most complete understanding of the topic, I also recommend you to familiarize yourself with the articles “Who is a fitness trainer“, “Job description of a fitness trainer“, “How to become a fitness trainer“, “Myths about the job of a fitness trainer“, “How to get a job fitness trainer“, “Job interview for a fitness trainer” and “How does a fitness trainer gets a client“. Now let’s continue.
- Seasonality. The fitness industry is experiencing ups and downs. From September to November, the attendance of the clubs is always growing. In December, preparations for the New Year start, which leads to a decreasing attendance. From January to May, there is a slight but stable growth in the flow of customers. Summer, from June to August, is a period of stagnation. In the low season, a fitness trainer without clients may not earn anything, because in December, people invest in gifts, and not in fitness. In the summer, they invest in vacations, but again not in fitness. The secret of the job of a fitness trainer #1: build a customer base during the high season to smooth out these fluctuations.
- Rivalry. Clients are money for a fitness trainer. As a rule, a trainer to a trainer is not so much a friend as a competitor, and in pursuit of clients it sometimes happens that one trainer tries to entice a client who’s working with another trainer. Such things should be stopped as soon as you come to work at the fitness club. If you’re afraid to make a warning to another trainer, your clients will continue to be stolen, if you have the courage to dot the i’s, there is a high probability that this will not happen again. The secret of the job of a fitness trainer #2: show determination, strength of character, and don’t be afraid to put people in their place.
- Sickness. If you want to make good money, you will need to conduct personal trainings every day, and not one or two, but up to ten. Working with each client for about 1,5 hours, you will come to work at 7 in the morning and leave at 20 in the evening. And so every day. Needless to say, you won’t have the opportunity to get sick, leave, or take a day off. Otherwise, you will simply lose your clients. Or they will go to another trainer who was in the gym when you suddenly decided to get sick, or they will go to another club. The secret of the job of a fitness trainer #3: monitor your health, eat properly, sleep well and take vitamins.
- Personal life. In order to make good money, you will have to conduct a lot of personal trainings. A lot of personal trainings are 8-10 a day, 6 days a week. With this regime, most likely your only day off will be at home, just taking a break from a hard and stressful week. It’s quite natural that with such a workload, you will not have time to go to cafes, clubs and cinemas to find a soul mate there. And if you have it, you still won’t have enough time. The secret of the job of a fitness trainer #4: increase your free time by increasing the cost and reducing the number of personal trainings.
- Lack of mood. Forget about that. At the workplace, you should be present exclusively in an elated mood. Have you overslept? Nobody cares about that. Have you forgotten your bag with your belongings, somebody stepped on your foot in transport, your wife filed for divorce, or you didn’t have time to pay for the mortgage? This absolutely doesn’t bother anyone except you. Clients are people just like you, and their lives are full of their own negativity. They come to the fitness club to relax. If you add your negativity to theirs, the clients will most likely leave you. The secret of the job of a fitness trainer #5: keep your problems to yourself.
- Sales plan. In most fitness clubs with rare exceptions, the trainer has a plan for the number of personal trainings (sessions) performed per month. The plan implies a lower threshold for their number. What does it mean? That if the trainer’s plan for a month is 80 sessions, and he conducts 50 or 60, he is reprimanded. For the next month it might be a warning. The third time, if the trainer still doesn’t fulfill the plan, he could be fired. No offense, nothing personal – just business. The secret of the job of a fitness trainer #6: perceive the plan not as an enemy, but as an incentive to be more active and constantly look for new clients.
- Personal and individual sessions. In some clubs, such a difference takes place. Personal training means that you will spend an hour and a half with only one client. Individual training costs less (sometimes twice) than a personal training and, as a rule, a trainer can train several people at the same time. 2, 3, 5 or even more. There is also the concept of paired training (duet), when you train two people at the same time for the same cost. The secret of the job of a fitness trainer #7: figure out the services and prices of your club, otherwise you will work more and earn less.
- What the trainer shouldn’t do. This is not actually taught, but the trainer absolutely shouldn’t stare at a smartphone while working with a client, run into the smoking room at every opportunity, take intoxicating drinks at work, use swear words, be rude and offensive to clients. Selling products or services straight into your pocket means putting yourself under the risk of being fired. In no case should you quietly sell various nutritional supplements, pharmacological preparations, including anabolic steroids. The secret of job of a fitness trainer #8: look after your reputation and follow your job description.
- Luxury clubs are only for skilled trainers. In previous articles, we have already touched on this topic, and here it’s only worth repeating that people from the training bench are not taken to a luxury fitness club. Simply due to lack of experience. In addition, the clients in such clubs are very capricious and demanding to the entire staff of the club and to the trainers in particular. If your level of knowledge doesn’t suit them, they can easily complain to the administration that the club is hiring insufficiently qualified employees. The secret of the job of a fitness trainer #9: start your career with budget clubs, gain experience there, and then move to more prestigious ones.
- Your body is not an indicator, the indicator is your soft skills. This is a common truth that is not taught in training courses. The one who conducts training best and earns the most is the one who has the best developed soft skills. There were cases when people, even after graduating from prestigious training courses, couldn’t get the job. Why? Because such courses often do not teach communication skills, persuasion and sales. Even if you’re a successful athlete in the past or present, this still doesn’t mean at all that you will be a good methodologist. The secret of the job of a fitness trainer #10: develop your soft and sales skills and learn to communicate.
- First month. This is the time during which you must literally live in the fitness club in order to become familiar with clients and increase your level of trust. As soon as you get a job, you will need clients to whom you can sell personal services. Sales only come through recognition. If you keep spinning in front of their eyes, smiling, communicating, helping, prompting and generally showing yourself as an open and benevolent person, people will be drawn to you. The secret of the job of a fitness trainer #11: “Show how important I am to you, and you will become the most irreplaceable person in the world for me”.
- Work on mistakes. Any problems you come across in your work require analysis, not superficial conclusions. If you don’t have clients, analyze the situation – why this is happening, as soon as you find the reason – look for ways to fix the problem. Build a cause and effect relationship: no clients (why?) – little knowledge (how to fix it?) – take a training course (solution). No clients? Look for the reason. There are clients in the club, but they don’t come to you? Look for the reason. Clients come to you, but don’t buy personal trainings? Look for the reason. The secret of the job of a fitness trainer #12: always analyze your performance.
The secrets of the job of a fitness trainer are called secrets because they are not obvious. A potential fitness trainer, as a rule, is full of positive emotions (which is good), but usually sees only the positive aspects of the job. But, unfortunately, there are also enough negative ones. This material is just aimed to warn you in advance about what you will have to face. Forewarned is forearmed. Draw your own conclusions, and most importantly, don’t be afraid to start. Correctly made decisions at the initial stage of a career greatly simplify its development in the future.
Felix Palmer – author of the blog crusfit.com