How to use Twitter? In order to get the most out of your online presence, especially on Twitter, you need to clearly understand what, for whom and in what form you plan to publish. A competent approach for creating publications will attract new followers, which can then be converted into new customers. On how you use Twitter, and also on the frequency and quality of the materials you publish, will depend how much the presence in it will play into your hands.
If you set a goal and pay attention to what and in what form people most often publish, then these will be tweets in the form of an answer to the question “What happened”. That is, most often, by going to someone’s page, you can read what a person did, what he saw, what he learned, and so on. But certainly the page of one person isn’t an objective indicator that absolutely everyone publishes exactly the same tweets.
First of all, if you haven’t used Twitter before, look at how opinion leaders do it, that is, popular journalists, bloggers, television and radio hosts. Then go through the pages of famous personalities in the fitness industry. See what, how, when, and for whom they publish. To get started, simply select the ten most popular twitter accounts and analyze them. Then also select ten accounts from the fitness industry and do the same work. Choose and evaluate people by the number of followers, by the number of retweets of their posts and by how much this person is an authority for you. In any case, you will have to do some analytical work in order to get at least a basic understanding of what and how to post on Twitter.
How to use Twitter
After spending some time analyzing the pages, you will understand why some people subscribe to others. Why of two people writing on the same topic, one is quoted more often than the other and not only. The most important thing you should learn for yourself is ideas. That is interesting, unique or unusual tips & tricks that can be easily implemented in your own account. If you want to learn how to use Twitter correctly, then I’ll give you a few advices that you can and should use to draw attention to yourself, to create interesting publications and more.
Tip number 1. One of the most popular features is the so-called approach of intruding or wedging into an already started dialogue. As you know, every person has its opinions. Searching for the most popular or relevant hashtags for you (for example: # fitness, # business, # bodybuilding) will allow you to track how actively these topics are being discussed. Remember that Twitter is a kind of platform for small talk, which means that every point of view, especially expert, has a place to be voiced. Choose a topic, wedge into it and express your point of view. By doing this, you will let others know about yourself.
Tip number 2. A pretty popular feature is the publication of announcements for future articles, new videos, upcoming events and more. For example, you can make a tweet in which you indicate that your new course of video lessons on proper nutrition, which will be available through a paid newsletter, is being prepared for release. Or you can announce that a new article has been published on your personal blog on how to properly design a training program for women. The purpose of this announcement is to attract attention and pre-heat public interest to the upcoming event.
Tip number 3. The best way to interest others is to write about what is primarily interesting to you personally. This isn’t so much a trick or a secret, but one of the basic principles of creating publications. The meaning of this approach is that you’re most likely to know a topic or study deeply with a topic that interests you. And from this it follows that if you for one reason or another know more information than others, you definitely already have something to share. Fitness in the broadest sense is an inexhaustible source of ideas for publications.
Tip number 4. Write about what allows you to systematically improve your skill level. You, as a person who not only consumes information, but also is its source, most likely understand the importance of continuous learning and self-development. If you want to share information with others, it’s only logical that you need to take it somewhere. Write about which thematic trainings you attended, which seminars you visited, which course of lectures you learned, and so on. Write about where it was, how much it cost, and what new knowledge or skills you acquired.
Tip number 5. Maintain interest to yourself by publishing photos or video clips from life. As you know, people like to follow other people. To find out what they do, how they do, and more. Accordingly, if you want to maintain the interest of subscribers to your person, share with them what lifestyle you lead. You are a living person, like everyone else, and in addition to working as a trainer, you also have your own interests and hobbies and believe me, your followers are also interested in it. Show them your lifestyle, how and where you live, what you do after the job, how you spend leisure time and so on.
Tip number 6. Look for interviews or presentations by renowned experts in your industry and publish them. It can be either full interviews posted on your personal website, blog or linked page from another social network, or short headings in the style of “question-answer”. The form of presentation of the material can be anything, the main thing here is direct contact with an expert. Find an expert that is interesting to you and your followers, contact him and record an interview. Or find a ready-made interview on the Internet, add your comments and share the link.
Tip number 7. Retweet other people’s posts and add your comments. I often say that social networks give the opportunity to speak literally to everyone, which means that any tweet that attracted your attention and interest can be posted on your wall with your comments. As I said earlier, people like to follow other people, including their reaction to certain events or statements, which means that your followers will always be interested to know your point of view about what someone said, showed or made.
Tip number 8. Share your thoughts, literally about anything. These can be tweets that relate to both your professional activity and those that relate simply to lifestyle. You just get the idea to organize a tournament with membership fees and a prize fund? Fine! Write about it and find out who will be interested. You have decided to gather a company of people who want to go on a fitness camp at sea? Great! Write about it. You have decided to create your own branded clothing line? Excellent! Nice topic to post. Twitter is a great platform for expressing your thoughts.
How to get followers on Twitter
If you as a fitness trainer want to keep abreast of the latest news and events in a particular field, and first of all in the fitness industry, you need to subscribe to those who in this area are a source of information or an opinion leader. In addition to high-quality, useful or simply interesting content in the news feed, such competent subscriptions can also affect the increase in the number of your subscribers, because very often, people look for and choose new friends or interesting personalities in the lists of opinion leaders.
First, find out who in your field is a popular, famous or authoritative person, then find this person on Twitter and begin to follow. In the field of fitness, it can be speakers and titled athletes, experienced and qualified trainers, presenters of lectures and seminars, including popular bloggers and more. However, before you follow any of them, analyze his page and make sure that this is the original account of the owner, and not a duplicate, a robot, a fan page or just a dummy. The following filters will help you with this.
- How the biography is filled. Pay attention to the name, surname, as well as the photo of the owner. If the data is filled at random, and there’s no any photo, most likely this is a fake account.
- When the last tweet was made. The more time has passed since the last tweet was posted, the higher the likelihood that the author has abandoned his page or forgot about it.
- The ratio of subscriptions to subscribers. If the first two or three times more than the second, it’s highly likely that this account was created for the purposes of mass following and further sale.
- The ratio of tweets and followers. A large number of tweets with a small number of followers suggests that this account is either not interesting to anyone, or this is a robot page.
- Number of responses and retweets. If the author of the page doesn’t respond to comments and has little or no retweets, most likely this is either another bot or a mass follower.
- Subject and essence of publications. If the author’s publications are completely monotonous and are posted out at about the same time, this is the auto feed that forms by the program.
- Your personal opinion. In any case, your opinion is always decisive, and even if you find yourself on a robot, but such content is quite convenient for you, you can safely follow it.
So, if you want to know how to use Twitter correctly, it’s important to understand the following. As in any other social network, the followers are your potential customers. The more popular you are in the network and the more followers you have, the more chances you have to interest them in your products or services and convert potential customers into present ones. All the tips and recommendations that I have cited above are aimed precisely at raising interest and attracting attention. Methodical and consistent compliance with them will allow you to gain a lot of subscribers and, ultimately, earn more money.
Author – Felix Palmer