How does a fitness trainer earn? This is one of the key questions that potential and novice trainers have. Just like in any other profession, a fitness trainer makes money by creating a certain value, which is expressed in the provision of services for which people are willing to pay money. The task of the trainer of a fitness club is to create such value (product or service) that would arouse interest in the mind of a potential client, sufficient for him to buy it. We will talk about how and by what means a personal fitness trainer creates this value.
So let’s start simple. In order for you to be able to earn some money, you need to do what is in demand among other people. For a person who hasn’t yet decided on a profession, but has already asked the question – “What should I do?”, the answer sounds like this – “Give people what they need”. In other words, any specialist in any profession makes money on unmet needs. People don’t have enough specialized software – programmers satisfy this need. People need medicine – the doctor relieves this pain. The faucet needs to be repaired – this need is covered by the plumber, and so on.
Since we are talking about creating value in the context of the profession of a fitness trainer, that is, a person who has already chosen his craft, the sales market for him is people with an unsatisfied desire to get in shape, maintain it, or simply lead a healthy lifestyle. In such a situation, the answer suggests itself. How does a fitness trainer earn? It’s very simple – he needs to offer this audience something, that is, to offer a way to solve their needs. To understand what a client can be offered, one must, first of all, understand the purpose for which he came to the fitness club. This topic was discussed in detail in the article “Why do people visit a fitness club“, which I also recommend that you familiarize yourself with. Now let’s deal with what the trainer can offer the client.
How does a fitness trainer earn
The work of a sports club trainer is a set of cyclically repeated actions that he performs on an ongoing basis and due to which the value he creates is formed. It is formed on the basis of five basic principles:
1. The trainer creates and provides clients with products or services…
2. which they need or are interested in acquiring…
3. at a price they can or are willing to pay for them…
4. in a way that meets their expectations…
5. within such terms that satisfy them.
Thus, your task as a fitness trainer is to form an offer, let it be, for example, personal training (which clients need), set a price for them (which the client can pay), notify him about the conditions of the training (gym, group classes, functional training) and in advance, with each individual client, agree on the terms (at least approximate) necessary for them to achieve a result. What you provide for the money – is the value you create. The most difficult task, which is also the most important, is to correctly approach the pricing of your product or service. It’s important to observe the following condition here. The price should be formed in such a way that it brings you income, which will be enough for you to consider it advisable to continue this work.
It doesn’t matter if you only provide personal classes, or sell entire online courses, nutritional guidelines, workout videos, or branded apparel. If you exclude at least one of the above five points, your “product” will cease to be in demand, and accordingly, your proposal will lose its value. When you create something that no one needs or is not interested in (for example, because it is too expensive, or doesn’t bring a real value), you will not earn money, which means you will not last long in the profession of a fitness trainer.
Fitness trainer is a businessman
Now let’s try to answer the question “How does a fitness trainer earn” from the point of view of him as a business unit. In fact, any business is based on five interrelated components:
1) Value creation. At this stage, you form your value proposition;
2) Advertising. At this stage, you inform the target audience about your product or service;
3) Sales. The process of converting potential customers into real ones;
4) Delivery. Keeping promises and quality control of the services provided;
5) Financial management. Distribution of income from sales in such a way that further engagement in this activity makes sense.
Basically, this is the same value creation model that I presented above, just described from a slightly different angle. First, you create value, that is, you decide that you will sell personal training, then you use any advertising means to convey to potential customers information about what you offer and at what price. After, you close deals with everyone who wants to use your services. Then you directly conduct training, that is, you fulfill your obligations – to give the client this or that result in this or that terms. And at the same time, you competently manage the income from your activities so that you can continue to train people and do what you love.
It is likely that the given scheme of the work of a fitness trainer may seem too simple to you, but this is exactly how it happens, no more and no less. The trainer’s task is to identify urgent problems and then solve them in a way that satisfies both the client and himself. Anyone who tells you that it’s very difficult for a fitness trainer to earn money is either guided by incomplete and erroneous information or wants to dissuade you from doing this work for some personal reason.
To summarize the topic “How does a fitness trainer earn”, it is best to repeat the main points discussed above. First, before going to work as a trainer, assess the size and quality of the fitness market in your area. Second – look for the “pain” of your target audience, so that on this basis you can understand what solution to their problems you can offer. Third, convert knowledge and skills into a value proposition, that is, a product or service that people want and can buy. Fourth – manage your money wisely, don’t spend everything at once, don’t lend large amounts of money, don’t buy what you don’t really need, and most importantly – invest money in the fifth point. Fifth – engage in self-education, study, develop, and then you will always be with clients and with money.
Felix Palmer – author of the blog crusfit.com